Exide® Sweepstakes Gives NASCAR® Fans a Chance to
Experience Champion’s Week in Las Vegas
Experience Champion’s Week in Las Vegas
CHARLOTTE, N.C. (October 6, 2010) – Exide Batteries – the official battery of NASCAR – has launched the Exide Extreme Jackpot consumer promotion utilizing the excitement around the NASCAR Sprint Cup Series™ Champion’s Week in Las Vegas, NV. The sweepstakes, running now through October 31, gives fans around the country a chance to win a priceless NASCAR experience. In addition, a daily instant prize of an Exide-branded sports duffel bag will be given away during the promotion.
“Exide offers consumers, installers and retailers dynamic promotional programs such as the Exide Extreme Jackpot Sweepstakes that enhance the marketability of the officially licensed batteries of NASCAR,” said Bruce Cole, President – Transportation Americas, Exide Technologies. “With aggressive marketing programs already in place through NASCAR, and the innovative marketing approach of Exide, consumers continue to request Exide batteries for their vehicles.”
The grand prize winner of the Exide Extreme Jackpot Sweepstakes will win a trip to Las Vegas, Nevada this December for a NASCAR Sprint Cup Series Awards Ceremony VIP Viewing Experience. In addition, the winner and a guest will attend both the NASCAR Sprint Cup Series Victory Lap™ and the NASCAR After the Lap™ and participate in an exclusive meet and greet with a NASCAR personality.
“Exide Batteries continues to provide value to their loyal customers and NASCAR fans through national promotions and their top-of-the-line car care products,” said Odis Lloyd, managing director, NASCAR Automotive Group. “With this promotion, EXIDE will give one NASCAR fan a truly once-in-a-lifetime experience – a chance to join our sport’s top drivers in Las Vegas to celebrate the exciting culmination of the 2010 race season.”
Contestants can learn more and enter the sweepstakes by going to ExideExtremeJackpot.com. Exide automotive batteries are manufactured and marketed by Exide Technologies (NASDAQ: XIDE, www.exide.com), a global leader in stored electrical-energy solutions.